Large Sign Advertising Winston
by Bettmann
Title
Large Sign Advertising Winston
Artist
Bettmann
Medium
Photograph - Photography
Description
(Original Caption) New York: King Size AD. This 20-story cigarette advertisement, which a public relations firm describes as being "one of the largest signs ever painted," now towers over Eighth Avenue and 34th Street. The painted area of the recently completed sign covers nearly half an acre on the side of an Eighth Avenue building and the "cigarette package" alone is 136 feet high and 84 feet wide (229,436 times larger than an actual package). Eight painters, working on alternating teams, spent 1,400 man-hours on the project. During their labors, they applied 125 gallons of paint to the sign which overlooks Madison Square Garden. Located in the heart of one of New York's biggest garment, sports and retailing centers, the sign is said to have a daily potential audience of a quarter of a million persons.
Image provided by Getty Images.
Uploaded
May 13th, 2020
Statistics
Viewed 275 Times - Last Visitor from New York, NY on 04/13/2024 at 4:45 PM
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Sales Sheet
Image ID
517257786
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